You know a good window display when you see one, but you’re not sure how to execute it when you try.
That’s okay, window displays aren’t always as intuitive as you’d expect, despite how important they can be to increasing your foot traffic, not just by the window, but in the door.
Maybe you’ve tried every kind of display in the book but your business is still struggling to increase traffic.
Fresh window displays may be what you need to get through any special sales as you navigate your business’ needs.
If you’re looking for tips on how to improve your store’s window displays, let’s help you out.
Here at Silverman Canada, we’re a liquidation services and store closing consultant firm who can help if you’ve decided it’s time to throw in the towel.
But if you’re not ready to retire from retail just yet, creating an eye catching window display for your retail store might be just what you need.
Do Window Displays Still Work?
If you’ve ever been out shopping and seen a fun window display, then you know that these eye catching displays can work to draw in customers.
Even if foot traffic isn’t the same as it used to be, a cool and fresh window display will still catch the attention of someone passing by on a walk.
A window display is a great opportunity to show off some of your most interesting merchandise and enticing sales.
Done right, it can engage people and pique their interest before they even enter your store.
Tips To Create Window Displays That Bring In The Traffic
How can you create an effective window display of your own?
Consider the unique brand message you’re conveying while drawing in your specific audience.
Your display should have a clear theme – perhaps something interesting, topical, or seasonal.
Within that focus, you can show off your unique brand and get people to want to see more within your store.
Pay attention to lighting and your store’s location and create displays that utilize these in the most effective ways.
Above all this, some of the best tips for window displays are:
1. Draw The Viewer’s Eyes
An effective window display will direct the viewer’s gaze toward a certain focal point.
This focal point will be what grabs your customers’ attention as they’re walking by and will direct their sight throughout the display.
Something central and eye catching can really pull people in – think of bright colors and unusual shapes.
This can make a bold central statement.
2. Show Off A Variety Of Products…
An effective window display tells the story of your retail brand, and that means showing off a variety of your products.
Think of your display as telling the story of your store and what your customer can expect more of – this involves creating a display that shows more than one or two different products.
Design your display to make sure your customer sees at least one thing they’re excited about in the window.
And since everybody’s desires are different, you’ll need more than just a few items to reach as many people as possible.
3. …But Don’t Overdo It
That said, cluttered visuals can be a detriment to your window display.
If you’re trying to show off too many things at once, and without a clear focal point, your customer’s mind will start to lump everything together without ever really seeing the great products on display.
You don’t want your window display to be a catalogue of your store – instead it should be a concise sampler.
4. Keep It Balanced
Visually, your display should be interesting, but balanced as well.
Your viewer’s gaze should move through the display in a controlled, natural way – you don’t want them to have to look all over at a visually over stimulating display.
Instead, bring their focus into a single point, without too much visual noise.
5. Above All Else, Know Your Audience
When you started (or bought) your store, you probably had a specific type of customer in mind – the person you’re trying to bring into your store, who you’re catering your inventory toward.
That’s the customer your window display should also be speaking to.
Think about that person and try to picture what they would want to see and what they’d be excited by.
You want to support the motivations of your target customer in your display and give them ideas so they’ll want to come in and explore even more.
Feedback from a fresh set of eyes may be part of your road to window display success as well.
Ask people what the first thing in the display they noticed was.
Staff, friends, and customers are all great resources for this.
Did they notice your target item first, or something else?
Don’t forget in today’s internet age, you can also post pictures of your window display online and get more feedback there too.
Contact Silverman Consulting And Retail Services Today
Hopefully these tips will have given you some inspiration for your next few window displays.
If you’re still having trouble getting customers to keep coming back to your retail business, you might be thinking it’s time to close or sell your business.
At Silverman Consulting And Retail Services, we’re here to help you navigate tough decisions.
Contact Silverman Consulting And Retail Services today.
Silverman Consulting & Retail Services229 Yonge St suite 400,
Toronto, ON M5B 1N9, Canada
1 (888) 955-1069